Psychographic Cartoons

Psychographic Cartoons

Psychographic cartoon 1 of 5

Psychographic cartoon

"According to my Zip Code, I prefer non-spicy foods, enjoy tennis more than golf, subscribe to at least one news-oriented periodical, own between thirty and thirty-five ties, never buy lemon-scented products, and have a power tool in my basement, but none

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Psychographic cartoon 2 of 5

Psychographic cartoon

"I like it, but the women will never wear it."

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Psychographic cartoon 3 of 5

Psychographic cartoon

"Oh, just give me a pack of whatever the guys in marketing are targeting for jerks like me."

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Psychographic cartoon 4 of 5

Psychographic cartoon

"What do women want, and how can we co-opt it?"

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Psychographic cartoon 5 of 5

Psychographic cartoon

"Of course, their programing's not aimed at us!"

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