Psychographic Cartoons

"According to my Zip Code, I prefer non-spicy foods, enjoy tennis more than golf, subscribe to at least one news-oriented periodical, own between thirty and thirty-five ties, never buy lemon-scented products, and have a power tool in my basement, but none

Artist:
Chast, Roz
Search ID:
CC25436
High Res:
2148x2563 pixels (unwatermarked)
Tags:
demographic, demographics, demographic analysis, psychographic, psychographics, zip code, zip codes, horoscope, horoscopes, guesswork, neighborhood, neighborhoods, neighbourhood, neighbourhoods, rich, income bracket, income brackets, expectation, expectations, false expectation, false expectations

"I like it, but the women will never wear it."

Artist:
Vey, P. C.
Search ID:
CC122896
High Res:
2775x2349 pixels (unwatermarked)
Tags:
wheel, inventor, inventors, invention, inventions, prehistory, prehistoric, vain, vanity, stone age, stone age technology, jewelery, jeweler, jewelers, jeweller, jewellers, jewellery, marketing, market, markets, advertising, advertisement, advertisements, demographic, demographics, marketing, marketer, marketers, psychographic, psychographics, appeal, appeals, appealing, mass appeal

"Oh, just give me a pack of whatever the guys in marketing are targeting for jerks like me."

Artist:
Mankoff, Bob
Search ID:
CC28116
High Res:
2034x1545 pixels (unwatermarked)
Tags:
business, marketing, consumerism, advertising, demographic, demographics, target demographic, target demographics, psychographic, psychographics, target psychographic, target psychographics, marketing company, advertisement, advertisements, advertising, ad firm, ad firms, advertising firm, advertising firms, mankoff

"What do women want, and how can we co-opt it?"

Artist:
Smaller, Barbara
Search ID:
CC141764
High Res:
5548x4918 pixels (unwatermarked)
Tags:
marketing, marketing executive, marketing executives, psychographic, psychographics, demographic, demographics, co-opt, co-opting, monetize, monetizing, monetization, monetise, monetising, monetisation, women, female, females, exploit, exploitation, mystery, mysteries, misogyny, male-dominated workforce

"Of course, their programing's not aimed at us!"

Artist:
Wilson, Gahan
Search ID:
PB400373
High Res:
2364x3594 pixels (unwatermarked)
Tags:
target, targets, demographic, demographics, psychographic, psychographics, key demo, key demos, key demographic, key demographics, target audience, target audiences, audience, audiences, monster, monsters, programming, tv programming, tv program, television programs, alienate, alienated, alienation, alienates